Salt Lake City and the Event Marketing Summit

As Events Management students we start our blog, dedicating our first post to one of the most exciting and engaging upcoming business events called Events Marketing Summit. It is taking place in Salt Lake City, Utah, USA on 7th till 9th May 2014. 

Event Marketing Summit is the largest conference on experiential marketing with over 1200 attendees from 25 countries around the world. Here the emerging trends are predicted and dissected, best practises are explained and some of the biggest case studies are shared. 

Short History

2014 is the 12th year of this annual event. Every year it is happening in the different city because it is believed that new city brings a fresh audience and keeps people interested in the event. This year Salt Lake City, USA is hosting the conference. It was chosen because this city is one of the top places to host events and it has extremely good access. 

 Venue

The venue of the event is The Grand America Hotel. This is Salt Lake City’s only Five-Diamond hotel, offering a refined European style against a stunning mountain setting. Conveniently located just 10 minutes from the Salt Lake International Airport, within walking distance of shopping, restaurants, light rail, nightlife, cultural, and sporting events.

When you are booking your room do not forget to tell the receptionist you will be attending  the Event Marketing Summit as you are in for a treat with special prices for the event attendees!

Why Go?

The event includes more than 50 leading brands, like Coke, Intel, Samsung, American Express, Microsoft and others. This conference type is not suggesting just to look around it actually gives an opportunity to talk with people from leading brands, to listen to their suggestions and to try all new technology.

In addition, on the Events Marketing Summit there are 50+ brand-side instructors, best-selling authors, test drive products, the flex learning products and exclusive keynote insights.

This is the only one business conference which offers a ‘flex learning’ format. Attendees can choose from 20-minute speed briefings up to three-hour in-depth workshops–allowing them to tailor learning experience to specific needs. 

This Year's Format

-          MICROSESSIONS - Accelerated event briefings give Cliff’s Notes style overviews of trends, topics and best practices in just 20 minutes.

-          BREAKOUTS - The traditional 45-minute sessions, with 50+ brand-side instructors talking on many topics.

-          UX SESSIONS - Design sessions give you insights and ideas for designing your events.

-          GENERAL SESSIONS - Group keynotes.

-          MASTER CLASSES - Training in the 90-minute innovation and creativity sessions, taught by bestselling authors and business coaches.

-          WORKSHOPS - Summit learning with optional three-hour workshops, providing deep dives into a variety of relevant topics.

The audience of the Event Marketing Summit consists of various business formats and sizes. The conference is attended by brand-side marketers from both B2C and B2B businesses, as well as senior executives from leading event and experiential agencies.

 It is a place where a professional can develop their skills and their create new business connections through observation and networking. Sounds like a deal for you? Hurry, places are still available at  https://www.etouches.com/ereg/index.php?eventid=63702& . Register before 18th April to get discounted price. And also a little hint from us, use MASHABLE as your promo code to get additional $100 off. Salt Lake City calling!